Etsy Search Ads went live yesterday, and I’d love to hear how they are going for anyone who advertised. I ran an ad for $10 and 10,000 impressions (it runs all week) for Swanky Press. I was quietly hoping for a big spike in views and sales, but it just didn’t happen.
In summary, I had 1,100 impressions from etsy Search Ads placement. Of these, only 4 people actually clicked through to my products. None “favorited” or purchased. My ads were for the entire shop – not one particular section.
On the flip side, through my normal tagging and promoting processes, I had views, clicks, favorites, and sales yesterday. No more or less activity than normal.
From the first day’s results, it sadly appears that the Search Ads might have the same low effectiveness as etsy’s old program where you paid to be a featured item. I’ll be tweaking the tags in the Search Ads today, but so far, I’m thinking I just wasted $10.
So, did anyone else run an ad? What were your stats? (You can find them by logging in, and under “your account” scroll down and hit “shop stats”.)
