Etsy | Seller Opportunity Tools

by Elizabeth on October 31, 2011

Let's Talk EtsyI stumbled upon a hidden etsy gem this weekend, and I couldn’t wait to share it.  Etsy admin is now allowing sellers to join in prototype groups.  Basically, you get to try out the new tools and features before they go live on the entire site.

HERE’S THE EXCITING PART:  They have a prototype right now with Seller Opportunity Tools.  You are able to type in a product name, and it returns the corresponding product categories with the “best opportunity” – i.e., lowest competition for a highly searched term.

Since this feature isn’t live yet, it gives you a head-start to adjust your product titles and tags BEFORE the millions of other etsy sellers see the tool.

For instance, if you are a jewelry designer, you may be frustrated with the huge over saturation of the etsy market.  However, did you know if you type in “jewelry”, you will find out that “braille stamped jewelry” is considered an excellent opportunity right now because it has a lot of searches and few sellers?

Here are some other interesting search results:

  • Selling tshirts?  Foxes are a great opportunity.
  • Selling knit hats?  Viking and beard hats are huge.
  • Selling dreamcatchers?  Put a small one on a bracelet.
  • Selling cupcake toppers?  Almost no one has angry birds listed. (Beware, though – this is a copyrighted item.  You can’t use it without a license.  But that’s a topic for another day.)
  • Selling quilts?  Add chevron to your lineup.
  • Want to cash in on the mustache trend?  Mustache earrings have very little competition.
  • Selling party printables?  Gender reveal parties are considered a great opportunity.

This is a FABULOUS way to find a inspiration, or increase your sales by targeting a niche market.  I am very happy to have found it, but (greedy me) I’m a bit sad it may roll out to the entire selling community soon.

Here’s where you can search for high opportunity items on etsy:

I have no idea just how long etsy will let us play around with the prototype before they take it down, but I’d head over today and do some searching in your product area.

  • gertie @ The Old Block House Shop

    Thank you!! Heading over to check this out.

  • Ximena

    Thank you so much for keep us updated with new information. Love your blog, is help me a lot!

  • Karen

    Elizabeth, this is so great. Thanks you for informing us!! I feel like we owe you. This has the potential to be BIG! I went and utilized it already and made some changes. Thanks you!!!!!

  • Erin

    Thank you! I always learn so much from your blog…LOVE it!

  • Tracy

    Thanks, Elizabeth! Pretty cool!

  • Lisa @ HR Creative Design Studio

    Great one Elizabeth! Thanks so much for sharing!

  • Miranda Hayes

    Awesome! Thanks for sharing!

  • Sheryl

    As always Elizabeth you’ve provided us with great information. I’ve been using Tweetdeck for some time now and I like it pretty much. I also use the free version of Social Oomp. It sends me notices when I’ve been mentioned and also gives the opportunity to auto follow if you choose and send DM’s to followers. You can set up a number of messages to see which ones get responses back too. You don’t need the paid version for this.

  • Sarah “Finding Charm”

    Thank you! I just joined. It’ll be interesting to play around with it.

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